Imation Revamps IronKey Channel Program

Photo courtesy of Gerard McGovern on Flickr

Imation Corp. has announced that it has revamped its IronKey channel program for the Americas to better support its partners. The new program, which consists of Platinum, Gold and Silver levels, will enable security resellers and Microsoft certified partners to more easily and profitably sell the family of IronKey Workspace PC on a Stick products for Windows To Go.

“The BYOD trend has been a closely watched topic as the demands of a more mobile workforce clash with ITs need to keep corporate data and the network secure,” said Ed McNamara, director of communications and marketing at SHI International Corp. “We’re looking forward to providing customized Windows To Go solutions for trusted IT-managed workstations.”

The program enhancements include:

   -- A deal registration program offering generous margins and recurring 
      revenue from license and maintenance renewals year after year with the 
      partner of record. This provides that all partners, regardless of level, 
      maintain their renewal revenue stream on every viable opportunity they 
      bring to the table. 

   -- Training in a variety of formats to keep partners' sales and technical 
      teams up-to-date on the latest products, services and industry trends. 
      Webinars, onsite training, 1-1 sessions, regional events and online 
      courses are all part of the training portfolio that IronKey employs 
      regularly with all partners. 

   -- An intuitive and easy-to-navigate IronKey Partner Portal with features 
      such as lead tracking, partner news and archives, sales and marketing 
      support programs, training and certification information, technical 
      support resources and a resource library. 

   -- Working with partners on joint sales opportunities to assess the 
      customer's needs and position IT security within the customer account.

“Imation is dedicated to building a world-class channel program for IronKey and selling through partners,” said Eric Krauss, director of channel sales and business development at IronKey by Imation. “We’re committed to protecting our partners’ profitability and will strive to keep our program simple to use. We’ll go to market with Microsoft Certified Partners as well as those that have expertise selling secure storage products and are looking to add a secure PC on a Stick to their portfolio.”

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